Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.dryfloor.co.

Personal Information We Collect

When you visit our website, we automatically collect certain information about your device. This may include information about your web browser, IP address, time zone, and some of the cookies installed on your device.

Additionally, as you browse the website, we collect information about the individual web pages or products you view, the websites or search terms that referred you to our website, and information about how you interact with the website.

We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

• Cookies are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable them, please visit: http://www.allaboutcookies.org.
• Log files track actions occurring on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels are electronic files used to record information about how you browse the website.

Additionally, when you make a purchase or attempt to make a purchase through our website, we collect certain information from you. This may include your name, billing address, shipping address, payment information, email address, and phone number.

We refer to this information as Order Information.

When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to fulfil any orders placed through our website. This includes processing your payment information, arranging delivery, and providing you with invoices and/or order confirmations.

We also use Order Information to:

• Communicate with you;
• Screen orders for potential risk or fraud;
• Provide you with information or marketing communications relating to our products or services, where this is in line with the preferences you have shared with us.

We use Device Information to help us screen for potential risk and fraud, in particular your IP address.

We also use Device Information more generally to improve and optimise our website, for example by generating analytics about how customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above.

For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:

https://www.shopify.com/legal/privacy

We may also use Google Analytics to help us understand how customers use our website. You can read more about how Google uses your Personal Information here:

https://www.google.com/intl/en/policies/privacy/

You can opt out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page here:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here:

http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a UK or European resident, you have the right to access the personal information we hold about you and to ask for your personal information to be corrected, updated, or deleted.

If you would like to exercise this right, please contact us using the contact details below.

Additionally, if you are a UK or European resident, we process your information in order to fulfil contracts we may have with you, for example when you place an order through our website, or otherwise to pursue our legitimate business interests listed above.

Please note that your information may be transferred outside of the UK and Europe, including to Canada and the United States.

Data Retention

When you place an order through our website, we will keep your Order Information for our records unless and until you ask us to delete this information, subject to any legal, tax, accounting, or regulatory requirements that may require us to retain certain information.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

Our website is not intended for individuals under the age of 18.

Contact Us

For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by email at:

support@dryfloor.co